The challenges of digitising points of sale
Also known as “phygital” retail, the use of digital tools in physical stores poses a specific challenge. With consumers increasingly using digital devices to shop online, physical retailers are having to rethink their internal strategies in order to communicate with them effectively.
What are the benefits of going digital?
With more and more consumers shopping online, introducing digital tools to points of sale aims to offer them a seamless, positive experience. But how do you combine today’s online shopping habits with the human contact offered in bricks-and-mortar stores ? How do you introduce phygital retail when you have a network of member retailers to run ? What is at stake ?
(Give yourself the means to) Say yes !
First you need to consider the organisational side: always being able to meet customers’ needs, whichever store they are in. Saying yes to the customer means making your range accessible via all the possible channels.
Innovate through services
Digitising points of sale means being innovative Stand out from the competition by offering top-class services such as click & collect, kerbside pick-up, offline to online, mobile payment, and online reservation of repairs or rental of equipment.
Data, data and more data
One of your brand’s key challenges is communicating consistently. You gain more knowledge about your customers each time they make contact with your brand or one of your stores. This gives you a mine of information for communicating and boosting ROI.
Unified inventory management
Orisha Ginkoia’s solution gives you complete, shared insight into your range. The stock management solution streamlines exchanges between your warehouse, your stores and your distribution network management system. With, to top it all, simplified restocking, distribution geared to demand, and even higher customer satisfaction ratings.
Building customer trust
Digital POS tools enable you to acquire comprehensive knowledge about your customers and guarantee them a high-quality experience. Harness and analyse customer data to cultivate your community and deliver an experience that’s a cut above the rest, by implementing an innovative online and in-store loyalty policy. Winning new customers day by day has never been easier !
Digital tools for mobile sales assistants
Sales assistants take on a pivotal role in the customer experience, by becoming personal advisors. Their high-quality advice boosts your average basket size and helps build long-lasting customer relationships. They are also able to go about their tasks more efficiently, managing their section from the shop floor, on hand and always able to assist customers and meet their requests for online ordering, delivery in-store or at home, click and collect, kerbside pick-up, etc.
Using payment to build loyalty
Develop your bond with your customers by ensuring your sales assistants are able to meet all their needs, right through to paying without having to wait in line. Personalising the sale process in this way creates a positive interaction and builds trust. Turn payment into an opportunity to chat, building loyalty and trust; make the customer feel special by offering a VIP service or a faster checkout. Make your organisation flexible to keep your customers coming back !
Our digital POS solutions
Check out our solutions to drive your business, from mobile devices and apps for your in-store assistants/advisors to unified inventory management across physical store, online store and warehouse.
Centralised product repository
A centralised tool to manage your range and meet all the challenges of omnichannel sales.
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Loyalty scheme
Gain insight into your customers’ buying journey, consolidate your customer data, build loyalty.
Loyalty and relations with brand customers
Offering the consumer a seamless experience
Multi-store management
To say YES to your customers, manage your inventory and analyse your performance across multiple stores
In our customers’ own words
"We had advanced requirements in terms of management tools and a need for very detailed dashboards. The Ginkoia store management software provides us with a simple daily monitoring solution and extremely in-depth analytics."
Laure Thevenart, 6 Skiset ski rental stores
"The Mobility app allows us to check immediately whether the size requested by the customer is available or not, and if not to suggest them another product."
Pierre Lachaume, manager of 5 Sport 2000 stores
"I am very satisfied with the performance of the Ginkoia software for my fashion store to this day, but also with my working relationship with the teams, in particular the sales team and other related departments."
M. Cointre, manager of 2 Timberland stores
Want to have a chat about it ?
Would you like to talk to our consultants about digitising your network or business, and the solutions available to help you implement your strategy ?
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